New product development efforts are also invested in areas of technology production to ensure continuous improvement in material utilization, production efficiency, products quality and safety standards. In product development, the New Product Development team works closely with the marketing personnel and client representatives to translate the needs of customers and users into new products. Strong market orientation and continuous emphasis on creativity and innovation also means constant challenges of the industry norm and standards by the introduction of new defining lines of furniture.
TA believes that it's future lies in office and family based high-end furniture which comprises of classy office furniture and high-end household furniture.
TA will always strive to definine and develop innovative, new and exciting office and home furniture at competitive prices to cater for the wide and exquisite tastes and expectations of their high profiled global clients. 2013 will undoubtedly provide exciting and motivating opportunities and challenges powered by the winds of opportunity. TA will be further challenged on it's journey to higher performance and corporate excellence. TA will continue to stay a step ahead of the rest to meet it's clients' needs by providing an edge above it's challengers to excel in the furniture industry.