New Product Development efforts are also invested in areas of production technology to ensure continuous improvement in material utilization, production efficiency, products quality and safety standards. In products development, the New Product Development team works closely with the marketing personnel and client representative to translate customers and users need into new products. Strong market orientation and continuous emphasize on creativity and innovation also means constant challenging of the industry norm and standards by the introduction of new defining lines of furniture.

TA believes that it's future lies in office and family based high-end furniture which comprises of classy office furniture and high-end household furniture.

TA will never stop at defining, Innovating and developing new and exciting office and home furniture at competitive prices to cater for the wide and exquisite taste and expectation of it's high profiled global cliental. The new millennium will undoubtedly provide exciting and motivating opportunities and challenges powered by the winds of opportunity and challenge which will fill TA's mass in it's journey to higher performance and corporate excellence. TA will keep on staying a cut above the rest to meet it's client's need and an edge above it's challengers to excel in the Furniture Industries.